It's such a simple dynamic that many other videogame developer succeeded with their own renditions. Who wasn't ever bored in class and played some Tic-tac-toe with a friend on their table? It's the same dynamic: combine objects of a same type on a board-horizontally, vertically or diagonally-to win the match. But Bejeweled in turn, developed by PopCapGames and launched in 2001, is based on the classic Tic-tac-toe, such as most of the games that consist in combining pieces. In this simple videogame, one has to move gems around and align the same ones to make them disappear and so, gain points.

In fact, Candy Crush takes its playing style from a previous game that had also been very successful: Bejeweled. With the rise of smartphones, the casual player has appeared, someone who wants a type of game that doesn't ask for too much when playing. During December 2012, it already had over 10 Million downloads, and in July 2013, it was estimated the game had 6.7 Million active users and earned 633.000 $ per day on the US App Store. This is why it's not a surprise that Candy Crush Saga, developed by King for Facebook and launched in April 2012, was named Game of the Year 2013 by gaming website Eurogamer. According to him, this type of games have a certain simplicity that the users love, and that's the key to their success. The videogame theorist, writer and associate professor to the Design School of the Danish Academy of Fine Arts, Jesper Juul, defines block puzzle videogames as videogames in which the player 'manipulates the blocks in order to make them disappear according to certain criteria'. Block puzzles consist basically in interlinking pieces.

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